I've seen some ladies here don't like tanning at all, which is fine.
In my opinon, I don't think tanning makes you any less white (It doesn't change your race, lol). I like getting tanned, especially since I get freckles sometimes, and I simply like the way I look, however, some women might disagree with me.
The only thing I'm against is excessive tanning, when it turns unhealthy and you look like some old leather.